The Next Poker at Online Casinos

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News > Casino Archive > 2006 > May > 11 May 2006

11 May 2006

While the poker fad is far from over, many online casinos are already trying to predict which game will become the game of choice in the future. Some point out that increasing numbers of women participating at online casinos today could spark a surge in popularity toward skill games such as bingo and rummy. Other firms opine that older games recently introduced to online casinos such as teen patti could be responsible for the next gaming buzz.

Several online casinos have decided to target female poker players in the hope that bingo becomes just as appealing to the fairer sex. A recent marketing campaign by Littlewoods is aimed at “aspirational women” and has been launched across gaming and online casinos portals worldwide. The firm’s new online bingo site is operated by the St Minver group based in Gibraltar and is powered by software developed by Canadian firm Parlay Entertainment. Littlewoods’ new site aspires to attract a large bingo membership in anticipation of high levels of growth in bingo over the next few years. Its campaign targeting female fans of online casinos was developed after similar campaigns to market poker to women proved highly successful.

Similarly, the Indian game of teen patti has been introduced to several online casinos and is being marketed to thousands of new Indian fans of online casinos. Teen patti is the most widely played card game in India. Casino operators currently offering teen patti games are hopeful that the game will enjoy similar levels of success such as those of traditional Chinese games keno and mahjong.